James Daley is our Financial Ethics Champion and has been a consumer campaigner and financial journalist for 20 years. Before launching Fairer Finance in 2014, he worked for the consumer group, Which? where he campaigned for a better deal for customers of banks and insurers in the wake of the financial crisis.

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James is frequently interviewed on national television and radio, and has regularly appeared on shows such as Watchdog, Rip-off Britain, Dispatches and Moneybox.

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Before working at Which?, James spent 10 years as a business and finance newspaper journalist, latterly as The Independent's personal finance editor and cycling columnist.

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He is a member of the Chartered Insurance Institute's professional standards committee.